About Us

Backed by PetO, and a Founding team with 40+ years of cumulative experience in Veterinary Care, and building global B2C tech businesses.

Founding Team

Dr Jon Berkowitz (BVSc)

CEO & Co-Founder

Jon brings with him 25+ years of entrepreneurial experience in Vet-Care. He has Founded multiple businesses with 3 Vet-Clinics, pet-accessories & distribution, and has led successful teams in pet-care globally.

Himanshu Gupta

CTO & Co-Founder

Himanshu brings 15+ years of commercial experience in Product and Marketing across New York, Boston, New Delhi, and Sydney/Melbourne. Built and grew 7-figure B2C tech-business. Management Consultant with Big-4 Firms. Software Engineering Background (University of Melbourne). Skilled at helping build & scale businesses.

We are backed by PetO

PetO has 9 stores in Sydney with more than 6,000 sqm of retail space which is bigger than the Sydney Cricket Ground! The store locations are selected to provide ample, easy level parking with the convenience and safety to bring all the family. We design each store to make it easy to shop and have over 25,000 products in stock for all your pets’ needs.